Join the Forge Flock

What started as an idea for our own flock has grown into something much bigger. Before Forge My Flock ever reaches your coop, we want you to see the work, testing, research and investment that has gone into building it the right way.

✓ Research & Product Planning

We started by researching what backyard flocks actually need from a daily supplement, comparing ingredients, nutritional benefits, existing products and pricing. Our goal was to build something better without turning it into an overpriced luxury product.

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✓ Ingredient Research & Formula Development

Different ingredients, ratios, textures and combinations were researched and tested before narrowing Forge My Flock down to the formula we believed in.

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✓ Real-World Flock Trials

Before asking anyone else to feed it to their birds, we used it with our own flock. We watched what they ate first, what they left behind, how the ingredients mixed with feed and adjusted the formula based on what we actually saw.

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✓ Supplier & Ingredient Sourcing

We spent time tracking down reliable sources for quality ingredients, comparing suppliers, quantities, shipping costs and availability while working to keep the final product affordable.

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✓ Cost & Pricing Development

Every ingredient, bag, label and production cost has been examined to help us build a product with quality ingredients at a fair price—not simply the cheapest product we could make.

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✓ Packaging Development

We tested different bag sizes, sealing methods, storage considerations, serving concepts and packaging options to determine how Forge My Flock should reach customers.

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✓ Brand Development

Forge My Flock went from an idea to a complete brand—name, logo, website, packaging direction, product positioning and the message behind what we’re building.

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✓ Online Foundation

ForgeMyFlock.com was established along with our business email, Facebook page and the online foundation needed to sell directly to flock owners.

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✓ Agricultural & Feed Compliance

We completed the Pennsylvania commercial-feed licensing requirements under Peterson Family Innovations LLC and reviewed the labeling requirements needed to bring Forge My Flock to market properly.

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✓ Independent Laboratory Testing

Our finished formula was independently tested by Cumberland Valley Analytical Services. The laboratory confirmed its protein, fat, fiber, moisture, calcium and phosphorus levels.

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✓ Final Formula Review

The laboratory results were reviewed, and the production formula is now locked.

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● Final Label, UPC & Retail Packaging — Current Step

We’re finalizing the guaranteed analysis, ingredient statement, feeding directions and required business information. We’re also obtaining the GS1 UPC and preparing the front and back roll labels for production.

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○ Online Store Setup

The ForgeMyFlock.com shopping cart, payment processing, shipping settings and test checkout will be completed before launch.

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○ Production Preparation

Ingredients, bags, labels, batch records, mixing and fulfillment will be prepared for the first commercial production run.

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○ Launch

Forge My Flock becomes available for direct online purchase.

We could rush it. We’d rather get it right.